Rida has been our fractional CFO since the start, I highly recommend her services to any business looking for complete financial clarity and confidence. Before onboarding Social CFO, I was spending hours trying to make sense of my numbers, second-guessing decisions, and honestly just hoping for the best. Handing that over to Rida was one of the best decisions I’ve made. The relief of having complete financial clarity, and actually trusting it, is hard to put into words. I can now make confident decisions without the stress and guesswork that used to come with them.

What I love most is how accessible Rida is. I can pick up the phone for a quick question and she’s there. Whether it’s a small purchasing decision or something more significant, she’ll work through a cost benefit analysis with me so I know exactly what I’m walking into. For any business owner who is brilliant at what they do but finds the financial side draining – this is exactly what Social CFO is for. It’s not just a service, it’s a genuine weight off your shoulders!

We recently engaged Rida from Social CFO to deliver a workshop for our Business for Good program participants on financial management and we could not have been happier with how it went. Rida was able to take a broad and complex topic, and distill key financial concepts down in ways that participants said was easy to follow and understand. The templates with pre-populated formulas and examples that Rida provided enabled our participants to immediately plug in their own business numbers to get a clear picture of their financial position – for some, this was quite eye-opening! I highly recommend engaging Rida for anything finance-related – her warm and friendly nature combined with her deep knowledge of financial management and passion for supporting impact-driven businesses is a rare find!

Rida brings strong financial and commercial skills that enable robust business decisions to optimise profitability and cash flow, while also balancing risk and sustainability considerations. Rida leverages her technical capabilities and collaborative style to support change management and business growth. I’d highly recommend working with Rida.

Rida is one of the best commercial partners that I have worked with. Smart, challenging but equally supportive, Rida took the time to understand the operational levers of the business, building credibility with the broader leadership team. Rida is passionate about development, both for herself and team, which led to Rida building a team of high performing finance partners. Rida was always determined to demonstrate the value that a great finance team can bring to the business, measured in tangible business outcomes. I would highly recommend Rida to any organisation and would love to work with her again.