Rida completely transformed this situation. She simplifies complex financial information, making it genuinely understandable without making you feel inadequate for not knowing it beforehand. In a short time, I gained clarity over our financials, a clearer vision of our business trajectory, and confidence in the decisions I was making.

What surprised me was the additional value she provided beyond the financials. She identified issues in our contracts, helped me deliberate on growth decisions I had been postponing for months, and highlighted risks I hadn’t considered.

Having access to a CFO-level perspective at a fraction of the cost of a full-time hire is something every small business should have!

We recently engaged Rida from Social CFO to deliver a workshop for our Business for Good program participants on financial management and we could not have been happier with how it went. Rida was able to take a broad and complex topic, and distill key financial concepts down in ways that participants said was easy to follow and understand. The templates with pre-populated formulas and examples that Rida provided enabled our participants to immediately plug in their own business numbers to get a clear picture of their financial position – for some, this was quite eye-opening! I highly recommend engaging Rida for anything finance-related – her warm and friendly nature combined with her deep knowledge of financial management and passion for supporting impact-driven businesses is a rare find!